While watching the whole series the focus on various disciplines and roles is very evident and when listening to the designers talk about their own focus and discipline (all largely falling under the moniker of design) as it relates to final crafting of the final object) it is they all have depth in their own discipline, but understand the materials deeply and the class and required needs for the final product very well. Wonderfully, Peter Boersma's T-Model was directly mentioned in when discussing the breadth of expertise with required depth and roles in design that are required to all come together to optimally create a final product that is please and usable for the person who engages with the final product. To the point of design having a focus on the person using what is designed, the breath of roles within design was brought up. A continual focus on the person using what is designed is one of the central tenets of design and with out this it is something other than design. The the products not only should be pleasing nearly (possibly to the point of being emotive), but they must also be usable, and do what it is intended to do very well. One major reoccurring theme throughout is the focus on end use. Focus on End Use and People Using Product of Design Many other themes and take away ideas stood out not only when watching, but also now many months later. The obsession to understand the materials used and objects being design with depth and breadth is not the only standout theme. Throughout the five series the focus on a deep understanding the materials deeply, use, impact on the people interacting with what has been designed, and development processes (as well as optimizing them). It is this rigor of understanding and working through to final product all based on a core objective. The core focus is on the deep consideration and understanding that goes into design. The five episodes are: 1) Ghosts in the Machine 2) Designs for Living 3) Blueprints for War 4) Better Living Through Chemistry 5) Objects of Desire. The Five Episodes of The Genius of Design It is a wonderful look at the real nature of design. There are some people in common between the two whom are interviewed and focussed upon, but life is breathed into architecture, process, visual, industrial, and many more slices of the design world that bring design to life in TGoD. Think of Objectified as a taste sampler of TGoD. This series is similar to Gary Hustwit's Objectified, but TGoD goes much broader and deeper offering a better reflection of the reality of design only seen through that depth. This past Summer (2010) the BBC (BBC 2) showed a five part documentary series on design, called The Genius of Design (TGoD). ![]() The Genius of Design - BBC Series Overview
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